Avitourism Project

Bringing the World to South Africa's Birds, People, and Communities

About this Project

Avitourism, which is tourism centred around bird-based activities, is one of the fastest-growing travel industries in the world, with an estimated $659,4 billion spent each year. With over 850 species to be seen in South Africa alone, many of which are endemic, and easy access to the rest of southern Africa, our country is perfectly positioned to be recognised as a top global birding destination among both domestic and international birding communities. Our work focuses on capturing this potential and using it as a force for good in the conservation of South Africa’s avian treasures and for the empowerment of South Africa’s people and communities. Through our project, over 250 people have been equipped with the skills and qualifications to earn a living through specialist bird guiding over the past 26 years. We believe that through facilitating sustainable, responsible, and ethical ecotourism practices, we are serving a central role in the future of South Africa’s ecotourism industry.

How we do it

Accredited Bird Guide Training – In the past 26 years, we have equipped over 250 people, many from areas of conservation importance, with the skills needed to begin a career in nature guiding, with a specific focus on specialist bird guiding. 51 of these individuals have been able to turn this training into the basis of a permenant career, either in the fields of conservation, education, or tourism, whilst others have utilised it to catopault their careers forward into other industries. After their initial training, guides are supported through mentorship structures and continious profesional development oppurtunities to continue enhacning their skills. Each ABG is given their own personal listing on our Chamberlain GoBirding website, as well as access to a variety of other resources and support, including online training opportunities, uniform, optics, and business cards. These profesionals form the very backbone of our effort to promote a responsible, sustainable, community-based avitourism strategy here in South Africa. Chamberlain GoBirding – is South Africa’s “one-stop birding hub” and is the primary platform through which our Accredited Bird Guides are promoted and supported. Beyond marketing and support for these guides, the platform showcases the remarkable diversity of birding destinations across the country and seeks to highlight the role that avitourism-focussed service providers play in conservation and communitty-based tourism practices. By creating visibility and credibility for our Accredited Bird Guides, and network of Recommended Members (which include accomodation establishments, tour operators, and bird clubs) Chamberlain GoBirding strengthens both livelihoods and the broader South African avitourism economy. Recommended Member Network – our Recommended Member Network brings together accomodation establishments, tour operators, bird clubs, course providers, and other tourism stakeholders who share our commitment to ethical birding and sustainable tourism practices. These establishments actively support conservation and recognise the value of working with Accredited Bird Guides to enhance visitor experiences. The network fosters meaningful partnerships between guides and tourism providers, helping to ensure that economic benefits flow to local communities while maintaining high environmental standards. South Africa Listers’ Club – The South Africa Listers’ Club celebrates the passion and dedication of birders who actively record and monitor South Africa’s remarkable avian diversity. By encouraging ethical listing and data submission, the club contributes to a broader culture of citizen science and conservation awareness. Members form part of an engaged community that values not only species totals, but also responsible birding practices and the long-term protection of habitats. South African Names for South African Birds (SANSAB) – The SANSAB initiative promotes the development and adoption of bird names that reflect South Africa’s linguistic and cultural diversity. By encouraging the use of indigenous and regionally appropriate names, the project fosters inclusivity and a stronger sense of ownership over our natural heritage. SANSAB plays an important role in making birding more accessible, culturally meaningful, and representative of the people, landscapes, and varying cultures of South Africa.

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