The White-winged Flufftail (Sarothrura ayresi) is a globally Critically Endangered bird endemic to Africa. It is one of the rarest and most threatened waterbirds on the continent. South Africa and Ethiopia are the only countries where the bird is known to breed. Populations and distributions have declined due to the destruction and degradation of wetlands. In fact, wetlands, along with rivers and estuaries, are the most threatened and unprotected ecosystems in South Africa. Over 60% of wetlands and rivers are threatened, and less than 10% are Well Protected. By protecting and promoting healthy wetlands for the White-winged Flufftail, water resources and other species that depend on intact wetlands for their survival are conserved. This involves a multi-pronged approach that addresses management, protection, stewardship, advocacy, and awareness, while also improving our understanding of the White-winged Flufftail to inform conservation. Our approach has demonstrated holistic and meaningful benefits for wildlife and the people who derive ecosystem services from wetlands.