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Sports

Our sports practice supports global sporting institutions, governing bodies, and federations.

The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.

We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.

Our Experience

Board

Communications

Corporate

Performance

Media

Technology

Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.

Latest MBS News & Intelligence

Moonpig tumbles after hefty share sale by private equity backers. Moonpig experienced its worst day of trading in three years as private equity backers cashed in significant stakes at a double-digit discount.
Baron Capital boosts valuation of India’s Swiggy. Baron Capital has increased the value of its stake in the food delivery firm, boosting the startup’s valuation to $12.16bn, surpassing its initial post-money valuation of $10.7bn. Swiggy holds roughly 45% market share in the Indian food delivery space.
Kering and EssilorLuxottica among possible buyers for Italy’s Marcolin. According to reports, Kering and EssilorLuxottica are among the possible suiters for Italian eyewear manufacturer Marcolin. Marcolin’s owner, private equity firm PAI Partners, is seeking a valuation of about €1.3bn.